Jerry Seinfeld ‘Couldn’t Stop Laughing’ About His Upcoming Pop-Tarts Movie

Jerry Seinfeld made it clear that he has no plans to return to scripted tv. After the large success of Seinfeld — which ran for 9 seasons — he went again to standup and even starred in Bee Movie. His Netflix TV present, Comedians in Automobiles Getting Espresso felt like homecoming too.

Followers could also be shocked to be taught that he’s placing on his director’s hat for a movie about Pop-Tarts. That’s proper, it’s as intriguing and humorous because it sounds, and Seinfeld himself couldn’t cease laughing concerning the thought.

Jerry Seinfeld | Emma McIntyre/Getty Photographs for Netflix

Jerry Seinfeld explains upcoming ‘Pop-Tarts’ film

Seinfeld appeared as a visitor on the Smartless podcast with hosts Jason Bateman, Sean Hayes, and Will Arnett. As they dug into his profession trajectory, he famous that he discovered happiness in standup and was content material after retiring his TV present. However, the comic defined that he veered into moviemaking once more, and the brand new mission relies on one in every of his comedy bits.

“During the virus [lockdown], one of my writers was looking at one of my standup bits about the Pop-Tart, and he said, ‘We should do a movie about the Pop-Tart.’ For five years, I just laughed at him when he would say that,” Seinfeld defined.

His author requested for a gathering with one different author, and Seinfeld agreed to a Zoom chat to listen to them out. “We started talking about The Right Stuff. What if we did it like The Right Stuff — you know, Kellogg’s versus Post in 1964 like the U.S. versus Russia? And I started laughing, and the next thing we knew, we wrote this movie, and now we’re shooting it in a few months,” Seinfeld mentioned.

Titled Unfrosted, he’s directing and starring in it, and the movie will premiere on Netflix. Manufacturing begins within the spring.

The Put up vs. Kellogg Pop-Tart saga has actual historical past

Again within the day, Put up developed its personal creation for a toaster pastry in 1963 and introduced it to the world as “Country Squares.” A part of their promoting level was the distinct foil packaging they developed.

There was a media frenzy, and folks obtained excited. Nevertheless, the breakfast deal with didn’t make it to market immediately. In consequence, Kellogg’s snagged the concept for itself, and deemed their product the “Pop-Tart.”

Inside 6 months, Kellogg’s launched 4 flavors, — all with out frosting — and so they couldn’t hold sufficient of the merchandise on the cabinets. Poor Put up may solely promote its advertising rights.

Seinfeld mentioned they’re not ‘sugar-coating the story’

Seinfeld advised the Smartless hosts that they’re doing a deep dive into the true Kellogg’s Pop-Tarts versus Put up story. He shared that Marjorie Put up owned the Basic Meals/Put up model, and he or she constructed the well-known Mar-a-Lago property in Palm Seaside, Florida.

Whereas that’s noteworthy, he mentioned the story will begin together with her, after which it will get foolish. “We turned Kellogg’s into kind of a movie studio where Tony the Tiger is at the commissary; it’s very silly. It’s almost Mad Mad World-type of comedy,” he famous.

In the meantime, followers can stream all 180 episodes of his beloved Seinfeld sequence on Netflix.

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