Jeremy Renner’s Super Bowl Commercial Has a Sweet Connection to His Snowplow Accident Recovery

The Super Bowl is right here, and with it, star-studded commercials. One of many advertisements gracing TV screens throughout Super Bowl LVIII stars actor Jeremy Renner, greater than a yr after he broke 38 bones in a snowplow accident close to his Nevado residence. Because the Avengers star revealed in an interview forward of the San Francisco 49ers and Kansas Metropolis Chiefs match-up, his Silk Super Bowl business has a “wonderful synergy” along with his restoration. 

Renner drank Silk whereas recovering from his 2023 snowplow accident, unbeknownst to the model

Talking to The Hollywood Reporter within the days main up to the massive recreation, Renner shared the connection between his restoration and Silk Super Bowl business. 

“There’s a wonderful synergy with Silk. It’s something that I used all through my recovery. And they didn’t know it [when they approached me],” he mentioned. “It’s how I take my nutrients and all my medication.”

“It’s the only thing I really put in my body, to be honest with you, along with supplements that I would put in my protein shakes.” 

Renner additionally described the Super Bowl business as “very authentic” to him and his daughter, Ava, who seems alongside him within the spot. “This is us in the morning,” he mentioned.

The actor later added his nephew, Alex Fries, whom he was making an attempt to save throughout the snowplow accident, makes his “protein shakes every morning.” 

Jeremy instructed daughter Ava ‘this is how it goes’ whereas filming the Super Bowl business

The 53-year-old actor additionally opened up about being on set along with his daughter. Renner shared he “tried to kind of let her do it.” Though he did do one factor a little “differently.” 

“If there’s anything I did differently, it’s to bring her to the monitor to see what they were trying to film,” he mentioned. “There’s a lot going on with the cameras spinning and milk cartons going over and all these little gags that they had to do.”

Catch a glimpse of Ava, 10, on the finish of the 30-second Super Bowl business titled “Silk Feel Planty Good.” She’s seen sitting at a desk the place he dad dishes out a carton of Silk.  

“She’d say her line, and they would change the line,” Renner continued, explaining Ava “thought that having to do the repeated action over and over again meant that she wasn’t doing it right. So she started to get more shy and not quite as confident. But I let her know: Look, this is how it goes.”

The actor would return to his Hawkeye position if Marvel execs ask 

As for reprising his position as Hawkeye, Renner’s prepared if and when studio executives method him with an concept. 

Requested if there are “plans to don the quiver again?” Renner admitted he doesn’t “know.” Had been he to be requested to return, he added, it’d be a simple sure. 

“The answer is yes. If I get a phone call and they want to do it, whether it’s season two of Hawkeye the series or something in the Marvel universe in cinema. Yeah, is the answer. If I’m welcome back, I’m always gonna say, yeah.”

As for whether or not or not he’s obtained such a name, Renner remarked: “Um, not that I know of. I’ve been so focused on recovery, and now being in Mayor of Kingstown.” 

“We’ll see,” he concluded with a snort. 



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