Chase Rice’s Partnership With Coors Banquet Is a Personal One

Chase Rice has a new partnership with Coors, and in doing so the nation singer is conserving his authenticity.

“It was an easy partnership. It was natural. That’s all I’ve ever done in my whole career. I’ve never wanted to do anything forced,” Rice tells Showbiz Cheat Sheet over the telephone.

With the partnership, Rice helps the Coors model increase cash to assist wildland firefighters. To completely embrace the trigger, Rice himself took half in firefighter coaching, and he desires to do his half to unfold consciousness. Talking with Showbiz, Rice revealed that his new partnership with Coors Banquet is a private one, connecting again to his household and music.

Chase Rice | Kaiser Cunningham

Chase Rice’s partnership with Coors Banquet is ‘a natural fit’

On Aug. 4, Coors Banquet launched its Shield Our Protectors program, which works to assist and lift consciousness for firefighters within the U.S., significantly as wildfire season rages on.

Rice grew up together with his father consuming Coors Banquet, and someday Rice obtained a photobook from his mom. One of the images confirmed Rice’s father “in Wyoming with a cowboy hat on and he’s double-fisting two Coors Banquets.”

Rice provides, “So I’ve always loved that picture.”

That picture of Rice’s father is what kickstarted the dialog between Rice’s workforce and Coors. As a result of Rice enjoys touring out West and being in nature, the partnership with Coors Banquet “was a natural fit” for the singer.

“And then you add in what they’re doing with firefighters, the wildland firefighters out West. And it was even more motivation to work with Coors and my love for the West,” says Rice.

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The nation singer took half in firefighter coaching

For the Shield Our Protectors program, Coors Banquet’s Shield Our Protectors limited-edition stubby bottles can be found on cabinets now. Coors can also be partnering with the California-based attire model Brixton to make a Shield Our Protectors capsule assortment, which is obtainable this month on

Proceeds from the limited-edition Shield Our Protectors stubby bottles and the capsule assortment will go to the Wildland Firefighter Basis.

“It’s just about raising awareness, raising money, for the wildland firefighters out West, because there’s a shortage of awareness, there’s a shortage of actual firefighters, and there’s no shortage of fires,” Rice says.

For his partnership with Coors Banquet, Rice traveled to Idaho to participate in firefighter coaching.

“It’s a lot of intense work. And then all of a sudden, on top of that you have a fire,” Rice tells Showbiz. “You understand real quick how it gets dangerous.”

Chase Rice is engaged on a new album

On July 29, Rice launched a new single known as “Key West & Colorado.” The music shall be included on his subsequent album, which thus far doesn’t have an official title.

“This album was written all the same way as far as me and an acoustic guitar. That’s the one consistency amongst all the songs that are on it,” the singer shares. “It’s just a very, very raw album and very real emotion that you feel when you’re listening to these songs.”

What units the upcoming album aside from Rice’s earlier work? The “quality.”

“First of all, it’s much better, I think. And by better, I mean the quality of the songs that we chose has more depth,” says Rice.

When to anticipate Chase Rice’s new album

Whereas it doesn’t have an official launch date but, followers can anticipate Rice’s new album to be out later in 2022 or someday early in 2023. Till the album drops, the singer plans to launch “three or four songs.”

One factor is for certain about Rice’s new album, and that’s the album’s cowl artwork.

“I do know the album cover is going to be a picture of my dad double-fisting two Coors Banquets in Wyoming,” Rice reveals. “It means a lot to me. You know, losing my dad when I was 22, this is a good way to honor him with the cover and the music that’s very, very good to go along with that.”

He concludes, “He’d be very proud of it.”

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