After 40 years, ABBA has returned with their latest album, Voyage, and a profitable immersive efficiency. The music icons had a few begins and stops on the challenge however captured their unique essence each step of the way in which.
ABBA introduced a brand new sort of digital leisure challenge, ‘Voyage,’ in 2016
In accordance to the BBC, ABBA deliberate their Voyage challenge as early as 2016. They introduced that each one 4 unique members, Agnetha Faltskog, Bjorn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad, would return for a “new entertainment experience” that may be immersive and contain digital actuality and synthetic intelligence.
The group would seem on stage as ABBAtars, or as their youthful selves. In 2014, Ulvaeus instructed Billboard that followers “will never see us on stage again … we don’t need the money, for one thing.”
The Eurovision winners hoped the expertise would convey their music to a brand new technology of followers “in a way previously unimagined,” a press launch mentioned. Then, in 2018, they introduced they added new songs to the challenge (per the Guardian). These have been the primary songs ABBA recorded since splitting up.
“The decision to go ahead with the exciting Abba avatar tour project had an unexpected consequence,” a press release from ABBA learn. “We all felt that, after some 35 years, it could be fun to join forces again and go into the recording studio. So we did. And it was like time had stood still and we had only been away on a short holiday. An extremely joyful experience!”
The challenge had many begins and stops, however slowly, the group recorded extra songs. Then, the pandemic delayed Voyage’s immersive expertise and album. Nevertheless, they launched two songs, “I Still Have Faith in You” and “Don’t Shut Me Down.”
ABBA made their ‘Voyage’ tracks ‘completely trend-blind
Ulvaeus instructed the Guardian that he and ABBA wrote their Voyage tracks “absolutely trend-blind.” That means they didn’t have a look at any modern music for inspiration. The group wished to seize their unique essence within the new songs.
Additionally they selected that route as a result of, Andersson admitted, “in contemporary stuff, there’s nothing to feel I could hang on to, nothing I could emulate.”
“We decided early on that we’re not going to look at anything else,” Ulvaeus mentioned of the present charts. “We’re just going to do the songs, the best songs we can right now. That meant writing lyrics I could get some of my thoughts of these past 40 years into, and add some kind of depth that, hopefully, comes with age and that makes it different from the lyrics I wrote 40 years ago.”
The group is nominated for 4 Grammy awards on the 2023 Grammys
After years of planning and delays, ABBA’s Voyage challenge is lastly right here and has been met with large success. The immersive expertise is drawing followers from everywhere in the world. In the meantime, their new album has been nominated for 4 Grammy awards on the 2023 Grammys.
ABBA is nominated for Album of the Yr, Document of the Yr (“Don’t Shut Me Down”), Greatest Pop Duo/Group Efficiency (“Don’t Shut Me Down”), and Greatest Pop Vocal Album.
ABBA has mentioned that Voyage will possible be their final album. Clearly, they’re going out with a bang.