There was a cut-off date when 50 Cent may need had the chance to signal fellow rapper J. Cole. Though the ‘Nice Watch’ rapper finally signed with Jay-Z, many labels expressed curiosity in recruiting the star. However 50 Cent simply wasn’t positive about signing the younger artist due to J. Cole’s explicit fashion.
J. Cole all the time wished to signal with Jay-Z
For hip-hop artist J. Cole, the plan was all the time to discover a solution to be signed by Jay-Z. It was a objective he’d been working in direction of ever since he discovered music. This was as a result of Jay-Z dealt with the music enterprise in a means that Cole felt only a few different artists may.
“I studied the game and I studied the greats and I studied people’s movements and the mistakes they made and the pitfalls. And he just did everything so close to perfect,” Cole as soon as advised ABC News. “If I wanted to do it like anybody or better than anybody, it would be him.”
However his first assembly with The Blueprint artist was met with disappointment. Cole thought he may get his massive break by downloading hip-hop beats that he’d made onto a disc, and handing it to Jay-Z. He had all of it deliberate out.
“Maybe we could just slide him the CD and if we slide him the CD, he’ll go upstairs and listen to it, and if he listens to it, he’s gonna love it and he’s gonna send down, you know, for me to come upstairs and he’s probably going to sign me — or whatever was in my head,” Cole mentioned.
However on the time, Jay-Z wasn’t .
“’Man, I don’t want that,’” Cole remembered Jay-Z saying when he was provided the disc. “I thought he was evil at that point — cause it caught me off guard, I had such high hopes, that just one little phrase like that from him.”
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However Cole was persistent, and several other years later he discovered himself signed to Jay-Z’s Roc Nation.
50 Cent wasn’t positive about signing J. Cole
Earlier than Cole landed on Roc Nation, nevertheless, there have been fairly just a few labels that expressed curiosity within the rapper. Talking to Vibe, J. Cole revealed he had even spoken to Eminem’s supervisor Paul Rosenberg a few doable deal.
“I was unsigned and my name was starting to get around the industry. I took a meeting with Paul Rosenberg and a meeting with Mark Pitts, but my stuff hadn’t got to Jay Z yet. Nobody was making a move,” Cole remembered.
Finally, Cole met up with certainly one of 50 Cent’s managers, Sha Cash XL. Sha Cash would finally invite Cole to 50’s home, who wasn’t there on the time. Nonetheless, Sha Cash advised Cole that he’d give his music to 50. However the ‘In Da Club‘ rapper just wasn’t bought on the unsigned artist.
“After that, Sha Money was trying to f*** with me heavy. He was like ‘Son, look, I’m playing 50 your s***.’ Supposedly the story is that he played 50 my s*** and 50 wasn’t sure. Like, ‘I don’t know, man.”
50 Cent felt J. Cole may need merely been a distinct sort of rapper than he was on the lookout for. The kind of artist to put on (*50*) again within the day. However Cole held no unwell will in direction of 50 for his resolution.
“He couldn’t see it, but it was a good time in my life. It was brand new, fresh. Being in that crib was amazing,” Cole mentioned.
J. Cole helped Kendrick Lamar get signed by Dr. Dre
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Aside from getting signed himself, J. Cole additionally helped one other younger rapper get signed in Kendrick Lamar. Talking to Nardwuar, the interviewer requested Cole if he advised Dr. Dre about Lamar. Which Cole would later confirm.
“The answer is yes, I did. I’m not gonna say I was the first to tell him… When I brought him up to Dre, I was like, ‘Yo, you know what you gotta do,’” Cole mentioned.